Meet Our Family: From Bagel Slicers to Vinyl Accessories - Building an E-commerce Empire

Meet Our Family: From Bagel Slicers to Vinyl Accessories - Building an E-commerce Empire



Family is at the core of who I am, and my journey in entrepreneurship reflects my families shared values and aspirations. We're excited to introduce our family and share our story with you. Hailing from Virginia, I've always been passionate about turning my ideas into reality. In this blog post, I'll take you through our entrepreneurial journey, from humble beginnings to my newfound love for e-commerce. So, let's get started!

Our Background:

We, the Witte family, have always been a tight-knit group with a shared vision of creating something remarkable. Our roots trace back to Ohio, a place that's not just where I met my husband, but also the source of our inspiration. It's the values we've imbibed from this place that have fueled our entrepreneurial spirit.

The Entrepreneurial Bug:

Over the years, I've explored numerous business ideas, each rooted in a desire to make my mark on the world. While many of these ideas were promising, I often found ourselves limited by having to sell primarily to friends and family. This is when I stumbled upon the exciting world of e-commerce, which offered a chance to reach not just friends and family but the entire country, and beyond!

E-commerce: A Game-Changer:

E-commerce opened doors to a world of opportunities, where we could share our products with people from all walks of life. The thought of reaching a broader audience was exhilarating, and it aligned perfectly with my entrepreneurial ambitions. When my e-commerce journey began, and we were ready to make our mark.

The Bagel Slicer Experiment:

My first foray into e-commerce was marked by our innovative bagel slicer. I noticed that the existing bagel slicer holders were boring they all looked pretty much the same. I believed I could provide a solution for bagel lovers everywhere. It was an exciting journey, and it is still a great product today!  While it taught me a lot about the e-commerce landscape, I eventually realized our true passion lay elsewhere with another product line.

The Vinyl Accessory Niche:

My e-commerce journey took an unexpected turn when my husband an I we discovered the vinyl accessory niche. We were drawn to this market due to its potential for creativity and customization. It resonated with our family's shared love for vinyl. We knew we had found our niche, and our entrepreneurial spirit soared.

Building Our Family Brand:

With the vinyl accessory niche in our sights, we're determined to make a name for ourselves. We aspire to build a strong and recognizable family brand that resonates with our audience. Our journey has just begun, and we're eager to share our passion, products, and progress with all of you.

Thank you for taking the time to get to know our family and our entrepreneurial journey. We're thrilled to have you with us on this exciting path. Our experiences, both the highs and the lows, have shaped us, and we can't wait to share more with you as we build our family brand in the e-commerce world. Stay tuned for more updates, products, and stories. We look forward to sharing our journey with you!

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